‘Eco fashion’ is a relatively new term in the fashion industry and it basically refers to clothes and accessories that are produced responsibly and are made using eco-friendly products. According to STEP (Sustainable Technology Education Product), eco-fashion clothes pay attention to “the environment, working conditions of the people in the [fashion] industry and the health of the consumers.” Thus, these clothes are the result of a conscious attempt to strike the perfect balance with nature while keeping all parties happy.
As you can see, eco-fashion clothes have a stringent criterion to live up to. So, they are made using natural, recycled organic raw materials. It is important that eco fashion clothes be organic because only then can they serve the purpose. For instance, most of our clothes are made of cotton. But, did you know that cotton crop accounts for a large share of pesticides used today? Thus, the thrust of eco fashion clothes is to use products that do not harm the environment in anyway, actively or passively. Eco-fashion clothes even go so far as to shun harsh, artificial chemicals and dyes. Additionally, these clothes are made in a responsible environment, by people who are earning fair wages for the honest labor they put in.
Some of the characteristics of true-blue eco-fashion is:

October 19th, 2010
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